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ABOUT
Peter M. Mosley
In his thirty years of successful marketing and communication
management he has held executive creative posts with a number
of multi-national advertising agencies (Ronalds Reynolds,
Hartford & Associates, BBDO). In addition, he has extensive
client-side experience as President and CEO and Member
of the Board of Directors, of a Canadian public corporation in
the electronics industry. (Peterson Electronics/AVI)
Peter has highly-developed strategic marketing communications,
general management, creative and writing expertise, focusing
on Creative Development, Internet, User Experience and
Branding issues. As well, he possesses in-depth knowledge of a large
number of vertical markets and a wealth of experience in
creating compelling business cases for use in corporate
decision making.
Peter consults
to organizations in the areas of Effective Communications.
He has acquired the rights to the material contained in
The
Cluetrain,
is on the faculty and sits on the board of a number of
marketing trade associations, as well as conducting regular lectures
and workshops.
Most recently, he was the Senior Partner, Creative Director
responsible for the Brand Building Practice of marchFIRST,
formerly USWeb/CKS, in Canada.
Peter is currently the President of The Direct Marketing Association of Toronto and the owner/proprietor of OneDegree.ca Canada's leading online publication about digital marketing, online communications and social media
Speaking
Engagements
A dynamic and entertaining speaker, he has captivated audiences
for over 15 years with his humorous style and memorable presentations. Topics
offered:
"Developing
the Creative Craft"
"Professional Presentation Course and Workshop"
"Effective Persuasion"
"Advanced Internet Marketing - An Overview of The
Cluetrain"
"Effective Communications"
"Brand Building Online"
"User Experience and Usability"
Custom
presentations, courseware and workshops available.
Testimonials
Affiliations
- Faculty -
The Canadian Marketing Association
- President, Direct
Marketing Association of Toronto
- Winner
of the DMAT President's Choice Award for 2005
- Instructor Georgian College
- Instructor The Schulich School of Business
- Instructor:
Advertising, Sales & Marketing; Federal
Government - Entrepreneur's Course
- Panel member in the Ministry of Culture - Cultural Industries
Strategy Round Table
- Past member of the BBM, Bureau of Broadcast Measurement
Research Committee
- Past member of the Sheridan College Advisory Board -
Visual Merchandising Program
- Subject matter expert contacted by numerous magazine
and newspaper editors for articles relating to Internet
issues.
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