Peter M. Mosley
In
his thirty years of successful marketing and communication management
he has held executive creative posts with a number of multi-national
advertising agencies. In addition, he has extensive client-side
experience most recently as President and CEO, Member of the
Board of Directors, of a Canadian public corporation in the
electronics industry.
Peter
has highly developed strategic marketing communications, general
management, creative and writing expertise, focusing on Creative
Development, Internet, User Experience and Branding issues.
As well, he possesses in-depth knowledge of a large number of
vertical markets and a wealth of experience in creating compelling
business cases for use in corporate decision making.
Peter
spends most of his time training and consulting to organizations
in the areas of Effective Communications. He has acquired the
rights to the material contained in The
Cluetrain, is on the faculty and sits on the board of a
number of marketing trade associations as well as conducting
regular lectures and workshops.
Most
recently, he was the Senior Partner, Creative Director responsible
for the Brand Building Practice of marchFIRST, formerly USWeb/CKS,
in Canada.
pete@themose.ca
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